Experience Design

Identity Management for a Volatile World.

Why the most scalable systems and souls are Stateless.

Western Time is a Deadline. Persian Time is a Texture.

A Guide to Persian Music as Medicine

Here is my first rant of 2026: Why your banking app feels less like a helpful tool and more like a tax form with buttons, the missing ingredient in your banking app is not better code or AI or Agents; it’s love.

My latest article, "Know Your Data" breaks down zero-party, first-party, second-party, and third-party data, and explores how a Customer Data Platform (CDP) can integrate them for maximum impact.

There are plenty of experiences which are emerging in technology, product management and business; here I have put together some of the well-known experiences that are part of my ikigai.